Budweiser and Bud Light will continue as the exclusive alcohol beverage partner for in-venue signage for the Mets' final season at Shea Stadium in 2008 as well as when the team opens Citi Field.
Budweiser and Bud Light will be provided with significant stadium signage and will be incorporated into other Mets marketing and media assets including Mets publications and in game programming features. In addition, the new agreement includes extensive media and enhancement presence during Mets television broadcasts on SportsNet New York and Mets' radio broadcasts in Spanish.
"It is only fitting that an icon in sports marketing is our first Signature Partner at Citi Field," said Dave Howard, executive VP, Business Operations, New York Mets. "The undisputed leader in its industry, Anheuser-Busch is one of the world's premier marketers. It has a unique ability to activate this sponsorship to connect the Mets with current and potential fans through its powerful network of wholesalers and retailers."
Anheuser-Busch has been the Official Beer Sponsor of MLB since 1996, and also sponsors 26 of the league's 29 domestic teams.
