Speakers on 'Club Revenue Streams: Past Successes & Future Growth' include:
Umberto Gandini, Organizing Director, AC Milan
Peter Kenyon, CEO, Chelsea FC
Begoña Sanz, General Commercial Director, Real Madrid CF
Olivier Bernardeau, Commercial Director, Olympique Lyonnais
As the latest Deloitte & Touche report confirmed, the top football clubs are continuing to benefit from existing revenue streams and find new areas of growth: the top 20 clubs have achieved the cumulative revenue of £2.5bn, an increase of 11 per cnet from 2006/07.
This panel, moderated by Dan Jones, Deloitte & Touche, will address how they utilise their assets beyond their lucrative annual broadcasting deals.
Representatives from these clubs will also debate issues regarding emerging revenue streams:
∑ strategies to maintain attendances & improve matchday experience
∑ secondary ticketing
∑ international partnerships
∑ capitalizing & protecting Intellectual Property Rights
∑ embracing new media to reach a new global fan base
With commercial, broadcasting and matchday income proving considerably lucrative, these leading industry figures will also speculate whether there is a perfect operating ratio between these 3 streams.
The 4th Soccerex London Forum will take place at Wembley Stadium on April 9.
