GMR Sports CEO Yogesh Shetty said that many domestic and international companies had shown interest in the team and the main sponsor had been chosen after shortlisting four different parties.
Commenting on the deal, Hero Honda MD and CEO Pawan Munjal, said, "Sports and entertainment are very strong vehicles to reach and communicate with our customers and Hero Honda has been associated with the game for last 20 years."
Hero Honda has also extended its co-sponsorship of the Indian Premier League Twenty20 to five years, with real estate giant DLF being the main sponsor of the IPL.
