Manish Periwal, Pioneer Urban’s managing director, said: “We are overwhelmed to be associated with the ICL. As a company we want to help bring together the young talent pool of India and nurture their professional capability up to the international standard. This format of cricket literally changes the rules of the game much as we intend doing to the business of real estate”.
The ICL's Mumbai team is sponsored by Dabur Glucose, while the Hyderabad Heroes team is backed by Bharatstudent.com. Financial services company Edelweiss Capital has agreed to be the tournament’s title sponsor.
