BigPond holds exclusive online rights to the Australian Football League (AFL), the National Rugby League (NRL) and the V8 Supercars championship and Perform will market and deliver the content online to fans.
Premium content will include full-length replays and highlights from the AFL, the NRL and V8 Supercars, as well as feature content on a team by team basis, round by round analysis and news desk programmes for each sport. Over 4,000 videos will be added to the channel throughout the year, which will also include an extensive archive catalogue.
Overseas fans will be able to choose from a range of viewing packages, from a four-day access pass to monthly and yearly subscriptions. All packages will be available on a sport-by-sport basis.
Andrew Croker, Executive Chairman, Perform, said: “We are delighted BigPond have come to us to provide a service ensuring Australians, and fans of Australian sport worldwide, will be able to follow the action from overseas.
“These properties are the crème of Australian domestic sport, with a huge following throughout the world, and it speaks volumes for Perform’s reputation in delivering revenues for rights holders that a major regional rights owner such as BigPond should seek our expertise. We are looking forward to a long and fruitful partnership.”
Justin Milne, BigPond’s Group Managing Director, said: “BigPond’s online sporting content has won Australian and international awards and there is strong demand for overseas access to it so we are pleased to partner with Perform to ensure high quality delivery.”
