Under the deal, Du-Bang becomes presenting sponsor for six upcoming Team China Women pre-Olympic warmup matches, starting with the match China vs. North Korea on April 8, 2008.
Its package of rights includes perimeter advertising; tickets and hospitality opportunities and the use of player images for consumer campaigns (collectible images).
Infront’s partnership with the Chinese Football Association (CFA) includes responsibility for the marketing and providing key support for the technical development of the men’s, women’s and youth teams.
“Women’s products are the growth story in China, leading the current surge in advertising spend”, said Paul Wong, General Manager of Infront China. “Women make a lot of purchasing decisions for the family. It makes a lot of sense for companies such as Du-Bang to focus on a women’s sport, especially one in which China is proving so successful against tough international competition”.
Mr. Niu Siqiang, Brand Management General Manager of Du-Bang said: “Our company has a progressive approach to marketing in China. We believe sponsorship is a new way to re-enforce the development of innovative insurance products and service. Also as a Chinese corporation, we are willing to promote football in China. We would like to contribute our own strength for the development of China football industry”.
