The Eurosport group said it has invested in high definition as a key priority for 2008, in a year of major sporting events on the channel which include Roland Garros, the UEFA Euro 2008, Tour de France, Beijing 2008 Olympic Games, and the US Open.
Major carriage deals for the simulcast service in high definition have already been signed in Scandinavia and certain parts of Southern Europe. Further rollout across European markets is expected to evolve rapidly with more contracts to be announced over the coming weeks.
Laurent-Eric Le Lay, Chairman, Eurosport Group, said: "Sport, especially live, is spectacular in high definition; it transforms the viewing experience for sports fans. As leading sports TV channel in Europe and specialists in the live broadcast of big international sporting events, it's a natural move for Eurosport to enrich its TV offer with high definition. Eurosport will offer as much native HD content as possible and will offer more step-by-step. Together with Eurosport 2, Eurosportnews, and our online network of Eurosport web sites, Eurosport in high definition truly enhances our multimedia offer.”
