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British & Irish Lions agree FirstCape sponsorship

FirstCape agreed an official sponsorship of the British & Irish Lions and their tour to South Africa in 2009.

FirstCape becomes the first ever Official Wine Sponsor of the British & Irish Lions and are planning a number of initiatives to drive the association, including a Limited Release Lions Gift Pack inspired by a Lions Legend from each of the Home Nations.

Steve Barton, one of the UK Directors of FirstCape commented, “Both the British & Irish Lions and FirstCape have a distinctive history; we’re very excited about this association and the opportunity to work with the Lions in the build-up to the South African tour and beyond.”

John Feehan, Chief Executive of the British & Irish Lions said “It will be a pleasure working with such a young, dynamic and exciting brand. The Lions are looking forward to developing the relationship with FirstCape both here and in South Africa.”