Consisting of international industry experts who held senior positions within the three key industry sectors; Clubs, Brands & Federations.
__Trevor Birch, former CEO, Chelsea
__Rolf Beisswanger, former Sponsorship Director, Siemens
__Esteve Calzada, former Chief Marketing Officer, FC Barcelona
__Mike Lee OBE, former Director of Communications & Public Affairs, UEFA & London 2012
Each speaker will offer their unique insight and retrospective knowledge from working with some of football’s biggest organisations.
All keynote speakers retain high level positions within football’s corporate marketplace. Mike Lee OBE founded VERO, fresh from his success with London 2012, providing bespoke communication programmes, brand support and strategic advice to clients within the sports arena. Esteve Calzada established Prime Time Sport, an agency whose client portfolio includes the Spanish Tennis Federation & Victor Valdés (FC Barcelona goalkeeper). Trevor Birch will share his expertise on how clubs can be guided out of financial difficulty into a new and successful era. After leaving Siemens Rolf Beisswanger founded an IP-TV start-up company and is Managing Director of beisswanger consulting GmbH specialising in strategic consulting for sponsorship, marketing and sales.
The 4th Soccerex London Forum will take place at Wembley Stadium on April 9.
