Chicago Cubs consider Wrigley Field naming rights deal

Mon, 10/03/2008 - 10:50

Marketing | United States | Baseball | Naming Rights | Sponsorship

Major League Baseball team, The Chicago Cubs, have been approached by at least three companies interested in purchasing the naming rights to the historic Wrigley Field ball park.

Team chairman, Crane Kenney, confirmed that the Cubs are progressing in their efforts to get the Illinois Sports Facilities Authority (ISFA) to buy the ballpark and operate it, and could receive an offer next week.

Kenney said: “We know there's value in people attaching their corporate brands to what we are selling out at Clark and Addison [Streets]. Whether it's on the marquee or 70 seats down by the bullpen, naming rights are something we'll keep pursuing.

"We'll assess everything and look at the various ways we can do it, and what other parties are willing to do with us and be sensitive. We're not crazy. We know people prefer to keep the name on the building. I prefer to keep the name on the building. If we can make it work to do that, that would be great but we're not going to leave resources that would go into the payroll and go into our restoration plans on the table to appease people who say, 'I don't think you should do it'”.

The ball park was built in 1914 and named after William Wrigley. The majority of the revenue from the sale of the naming rights would go to restoring the Wrigley Field.

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