SportBusiness.com

Stihl secures FIA World Touring Car sponsorship

German power tools company Stihl Group extended its sponsorship of the FIA World Touring Car Championship.

Under the deal, Eurosport, the promoter of the FIA WTCC, will carry TV spots and online ads. Stihl will use banner ads at the trackside and paddock areas and hold hospitality events.

The FIA WTCC began this year on March 2 in Brazil and will feature 12 races across three continents. It finishes in Macao, China on November 16.