SportBusiness.com

pmpLEGACY joins Madrid 2016 Olympic bid

The Madrid 2016 Olympic Bid committee appointed pmpLEGACY as their bid consultants.

pmpLEGACY’s role is to work as an integral part of the Madrid 2016 team, advising on all aspects of the bidding process and, in particular, on the overarching legacy strategy that will underpin Madrid’s overall approach to the 2016 Games.

“As legacy forms such a key aspect of any bid to host the Olympic and Paralympic Games, we are pleased to have secured the services of market leaders pmpLEGACY to work closely with us and our Legacy Commission to ensure that this aspect is at the heart of our bid”, stated Mercedes Coghen, Madrid 2016 CEO.

Peter Mann, pmpLEGACY Executive Chairman, added that: “pmpLEGACY is delighted to be working with Madrid on this important project. Our appointment demonstrates that Madrid 2016 recognises the value of effective legacy planning and implementation in order to deliver long term benefits well before, during and long after the event. We are excited about the opportunity of helping Madrid deliver these benefits in sport, culture, education, economic impact & tourism and environmental sustainability.”