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Edelweiss wins ICL naming rights

Financial services company Edelweiss Capital agreed title sponsorship deal with the Indian Cricket League.

Under the deal, the tournament will be known as the Edelweiss 20's Challenge and will run from the March 9 to April 7 and be held in Hyderbad, Chandigarh and Gurgaon.

Kapil Dev, ICL chairman of the executive board, said: “Edelweiss’ association with the ICL is a support to young domestic Indian players who have been provided with an international standard platform to display their cricketing talent. This support will be a sure step in strengthening cricket in the country”.

Since last year, the ICL has added two more teams and increased the number of matches from 20 to 34, in a bid to make the event more competitive.