SportBusiness.com

Pepe Jeans to sponsor Renault F1 team

Clothing brand, Pepe Jeans London, agreed a three-year sponsorship deal with the Renault Formula 1 Racing Team.

Under the agreement, Pepe will be known as an official worldwide sponsor in return for prominent on-car branding, driver's suits front-chest branding, team uniforms, garage panelling and drivers' appearances.

Chetan Shah, Pepe Jeans London (India), said: “It makes us very proud to be a part of the Renault F1 team. We shall keep the energy and enthusiasm of Renault alive in India. With the rising fan following of F1 worldwide and now in India too it’s a great union”.

Formula 1, which runs 18 races across four continents, was watched by 2.73 billion viewers in 2007.