The five-to-seven-minute documentary-style shorts will include footage and interviews captured by NBC Olympics as well as footage from the athletes and their families via handheld cameras.
"As a partner of the Olympic Movement, Johnson & Johnson is proud to deliver a unique perspective on the excitement and emotion that make up an athlete's journey to the Olympic Games," said Owen Rankin, VP Corporate Equity and Olympic Sponsorship, Johnson & Johnson. "We understand that behind every Olympian who competes in Beijing there is a caring family that helped get him or her there."
‘The Family Room presented by Johnson & Johnson’ will feature a series of weekly ‘webisodes’ focusing on the following athletes: Tina Ellertson (football); twin brothers Paul & Morgan Hamm (gymnastics); Reese Hoffa (track & field); Chellsie Memmel (gymnastics); siblings Steve & Katie Mocco (wrestling & judo); and Lauryn Williams (track & field).
