Under the deal, Bud Light ring signs will appear during each of the UFC's 10 annual pay-per-view events, as well as at UFC press conferences and pre-fight weigh-ins. Bud Light will also serve as presenting sponsor of two UFC pay-per-view events annually during the life of the pact and serve as the official beer sponsor of the four or more UFC Fight Nights broadcasts.
The A-B and recent Harley Davidson deals represent the largest sponsorship agreements in the UFC’s 15-year history. The league’s broadcasts have been drawing increasingly larger audiences—cable measurement firm SNL Kagan reported that the UFC took in $220 million in pay-per-view revenue in 2006, up from $40 million in 2005.
