Kenya Premier League’s Bob Munro said, “This is a new dawn for Kenyan football. We are moving forward. Our vision is to become the best competition in Africa.”
The broadcasting deal is already attracting interest from the country’s corporate sector, with several players seeking to sponsor the Premier League. A number of corporate institutions are said to be lining up to purchase the naming rights of the league which will mean more income for clubs and better pay for players, coaches and referees.
The Supersport deal will finance the payment of referees' allowances and fund club activities while spending $5.5 million on broadcasting rights and a further $8 million on new media rights, production costs and website maintenance.
