The current four-year contract with Italian broadcaster Rai, covers both domestic and international rights, and is set to expire at the end of 2008. RCS Sport is currently considering a number of unsolicited offers for the new cycle from 2009 - 2012, it also plans to commence talks with all the major international players, including broadcasters, media platforms and agencies, in order to gain a full market assessment of these rights.
RCS Sport’s cycling portfolio includes the Giro d’Italia, Giro di Lombardia, Tirreno-Adriatico, Milano-San Remo and the new one day race, Monte Paschi Eroica, which together represent around a third of the international professional road cycling calendar.
RCS Sport’s wants to take the rights to the international market in order to benefit Italian cycling in terms of exposure and development. RCS Sports’ vision for the future includes plans to upgrade their audio-visual offering to incorporate High Definition, multiple feeds and specifically edited content suited to emerging digital platforms.
