Ramiro Castillo, CEO of Havas Media Argentina said: “A Sporting culture is firmly anchored in our country. This is why we sought the support of the Havas Sports network to develop opportunities in our market. Moreover, as our business is growing in Argentina this opening will allow us to enlarge our offer and create greater synergies which will enable us to better respond to our client’s issues.”
“The Argentinean sports legacy in football, tennis, motor sports, polo, golf, basketball, and many other disciplines make our market a permanent hub for worldclass sporting events as well as a laboratory of exceptional sportsmen. Our market represents great opportunities for brands in all areas of the sporting culture”, added Soraires. “With a first assignment by Santander Bank for - La Copa Libertadores – I’m excited to take-up the challenge to develop our business here.”
Havas Sports is thrilled about the unique opportunity to develop a new agency in Buenos Aires. “Havas Sports is a dynamic network that will continue to expand into markets where sport is a relevant solution to Brand issues. Argentina represents an even greater chance in view of the longstanding presence of Havas Media in the region”, said Lucien Boyer, Havas Sports’ CEO. “By combining a team with a proven track record, the support of the Havas Group network in a dynamic sporting market, we are confident that Diego possesses the key ingredients for success”.
