Under the deal, the MP & Silva agency will coordinate, market and promote the tour – which is slated to take place between May 19 to 31 2008 – and negotiate all commercial rights related to the Juventus Asia-Pacific Tour 2008.
The agency has already started multiple-party discussions – including with several Asian football federations, football clubs, sponsors and companies – about holding matches in their respective countries, and will announce the finalised itinerary in the coming months.
Juventus FC will play three matches during the promotional tour, and has committed to bringing its full first team squad – excluding the players that will be involved in Euro 2008.
“Juventus FC is undoubtedly one of the best and most exciting football teams in the world, and we are proud and excited to be involved with a club of their pedigree,” said Andrea Radrizzani, Chief Executive Officer, MP & Silva. “Juventus Asia-Pacific Tour 2008 will provide the millions of Bianconeri (nickname for Juventus) fans in the region the rare opportunity of watching their favourite team live in action.”
“MP & Silva has an excellent track record promoting Italian football around the world, and Juventus FC is delighted to partner with them to market and promote our 2008 Asia-Pacific summer tour,” said Marco Fassone, Chief Sales & Marketing Officer, Juventus Football Club, Juventus FC. “As Juventus FC has a strong following in the Asia-Pacific region, we are looking forward to be working together with MP & Silva to help us draw closer to our ever growing Asian fanbase.”
