SportBusiness.com

Perform launches multi-platform daily sports news bulletin

Perform launched omnisport.tv, the world’s first and only fully produced multi-platform daily sports bulletin, available in multiple formats for daily distribution across scheduled TV channels, broadband TV services, mobile TV, video on demand and MP4.

Omnisport.tv will be optimised to suit the specific requirements of each medium and is being distributed over TV in conjunction with Pitch International. For TV, the bulletin will be 26 minutes with a full graphics package and English commentary and/or an international track with script.

The mobile TV package will be 20 minutes in length while for the internet and mobile VOD services up to 10 clips will be made available daily (1-2 minutes each). A five minute version will also be available in video and audio only formats for MP4 players and PDAs.

Andrew Croker, Executive Chairman, Perform, said: “We are uniquely placed to deliver this innovative multi-platform sports bulletin because of our existing relationships and production arrangements with so many different sport rights holders. Every year, we produce and distribute over 10,000 live sports events and 35,000 highlight clips online, on mobile, and on TV for a variety of clients and services.

“Among mobile phone operators, ISP’s and television broadcasters, the appetite for top quality, well-produced sports programming is as strong as ever but the distributors increasingly want fully produced professional services and we are looking forward to providing innovative content for a wide range of clients across the digital landscape.”

omnisport.tv will feature daily news, interviews and action from major international sports, focusing on soccer, tennis, golf, motorsport and Olympic sports.