Sky said it bought the rights for all platforms, including free-to-air TV, pay TV, internet and mobile and is looking for a free-to-air partner.
Tom Mockridge, Chief Executive officer of Sky Italia said: “We will immediately start talks to find the best partner among television operators who do not charge as a partner for this project. We aim and will work to make the Olympic Games available on all platforms, guaranteeing Italians the chance to see coverage comparable to previous Olympics on free-to-air channels”.
Italy's free-to-air television services are dominated by the country's largest private broadcaster, Mediaset, and state television company Rai. Sky Italia gave no financial details of the deal.
