Under the deal, the facility will be renamed the ‘Auto Club Speedway of Southern California’ and a series of capital improvements will take place to make the racetrack ‘more comfortable, accessible and enjoyable’, the ISC said.
ISC president Lesa France Kennedy stated that the agreement would serve as a model of how ISC can ‘cultivate existing relationships into longer term, mutually profitable partnerships’.
"This 10-year partnership is a landmark achievement for both ISC and the motorsports industry, and further demonstrates the appeal of Nascar to companies that want to reach the most brand-loyal fans in all of sports,” she said.
"We could not have asked for a better partner than Auto Club, which has been a race sponsor at the facility since it opened 1997. With the Speedway hosting some of the best drivers from around the world, it was important for us to partner with a company that will not only strengthen the image of auto racing and Nascar, but also serve the community with positive messaging concerning responsible driving.”
The Auto Club (and its affiliated insurance company) will use the Speedway facilities to expand development of automotive technology and safety initiatives. The Auto Club Dragway will also continue as a site for the National Hot Rod Association street legal drag racing programme.
