This newly formed group will generate revenue for all ESPN channels active in this market, including ESPN Classic, NASN (North American Sport Network), and live networks in the Middle East and Africa. This group will be led by Chris Nicholls, who takes on the new role of Director, TV Ad Sales, ESPN EMEA. Nicholls and his group will also be the point of contact for ESPN's worldwide properties with Europe based advertisers.
Mike Fox, said: “I am delighted to appoint Chris Nicholls as the Director of the newly consolidated Ad Sales Division across the EMEA markets. His work on ESPN Classic over the past 6 years, coupled with his considerable previous experience will help us reach a number of key clients. I confident he will be a great leader for the new team.”
