The move is in response to the trend towards globalisation in sports and the creation of an increasingly international employment market.
The company will open its third office, and second in continental Europe, this Spring and others will follow. It currently operates from London and Geneva.
Speaking at a reception in London last night, attended by sports industry leaders, Will Lloyd, who founded the company with Chris King in February 2001 said:
"The last seven years have been a time of huge growth in the sports sector. Not simply in terms of the size of the market, but in the very nature of the business - its complexity, sophistication and the standards of professionalism expected of those who work in it.
"While each specialist division of our company has experienced it own levels of change, there has been one overriding factor to consider - globalisation.
"Sport, and the businesses which support it, reach around the world and will increasingly look to a global recruitment market to meet their needs.
Employers will seek out not only those with sector specific skills, but the language skills and the cultural flexibility to work comfortably with colleagues and customers of all backgrounds.
"Globalisation in the sports market is right here, right now.
Sport Recruitment International managing director Chris King said the new name and brand makes the company's role and capabilities much clearer and easier to understand.
"The Sports Recruitment International brand encapsulates all of the values of passion, expertise, discretion and connectivity which have always been at the very heart of our company," he said.
"Critically, it positions us to move forward, to build on the work that we have done and the success we have achieved as pioneers in the field of international search and recruitment in sport."
