Locker Room Sports will help the ECB grow and expand its fans database and improve the range, quality and frequency of e-communications with them.
The ECB fans membership programme will enable fans to get closer to players, get priority ticket access to international matches and have access to a range of other benefits including subscription to All Out Cricket magazine. All proceeds will go directly to the development of the game in England.
“We were very impressed with the range of services Locker Room Sports offered, not to mention their proven track record in sports marketing and skills in digital communication,” commented Will Collinson, ECB Marketing and New Media Manager. “The relationship with England Cricket fans is very important to the ECB as cricket’s popularity continues to go, especially with the Ashes round the corner. We see digital as fundamental to this and are confident that Locker Room Sports can take us to the next level.”
“The ECB is one of British sport’s leading governing bodies and we are excited by the opportunity to work with them to develop and expand their digital services,” said Justin Brookfield, MD of Locker Room Sports. “It’s great to see a governing body understanding the requirements of the fans and embracing digital media to build growing and lasting relationships with them.”
