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Foxtel looks to expand online presence

Australian pay-television broadcaster Foxtel will use its exclusive internet rights for the 2010 Winter Olympics, Commonwealth Games and the 2012 Beijing Olympics to substantially expand its online presence.

Foxtel's Chief Executive Kim Williams said the group was working extensively on its internet strategy. "The internet is an absolute mainstream, front-of-mind issue with all consumers," he said. "Foxtel needs to respond to that in a way that is relevant to customers and ensures they get a good service offering. Clearly with having the mobile and broadband rights to the winter and summer Olympics and the Commonwealth Games, it gives us an incentive because we're committed to delivering for our customers in a technologically neutral way".

It is understood Foxtel conducted extensive broadband trials last year and experimented with downloads of English Premier League games on its website for subscribers.

The news of Foxtel's internet expansion coincides company bottom line and operating profit for the December half year. The results were driven by rapid subscriber expansion, especially in the Sydney market.