Under the multi-year deal, the MP & Silva agency will market and distribute all media rights for the FFA’s key events on an exclusive basis – including all friendly matches involving Australia’s national men’s senior team played in Australia; all remaining 2010 FIFA World Cup Preliminary Qualification home matches involving Australia; all 2010 Asian Football Confederation (AFC) Asian Cup Qualification home matches for Australia; all national team events involving women’s and men’s under 23 matches held in Australia; and Australia’s top-tier professional football league – the Hyundai A-League.
Regions covered under this exclusive agreement are Europe, North America, South America, Central America, the Caribbean, and Africa.
“We are thrilled and delighted to cement our long-term partnership with Football Federation Australia through these agreements,” said Andrea Radrizzani, Chief Executive Officer, MP & Silva.
We are pleased to be partnering with MP & Silva to help us expand on our global presence, and harness new fans and viewers,” said John O’Sullivan, Chief Commercial Officer, Football Federation Australia.
“Australian football (soccer) has been growing strongly in recent years and I believe that through this extended agreement, MP & Silva will provide us with the necessary experience to help us attain greater visibility and widen our revenue streams, which will help expedite the growth of the sport in Australia.”
