Mike Lee, CEO of VERO said: “After a hugely successful Rugby World Cup 2007 and the recent appointment of a new Chairman, the IRB is now refocusing its efforts to drive the global growth of the game. Developing an appropriate, coherent communications strategy to underpin the IRB’s growth plans is what VERO has been bought on board to help create and deliver and we are delighted to be working with the organisation at such an exciting time for Rugby. The re-inclusion of Rugby into the Olympic Games is an important element of the IRB’s vision for growth and we will be helping the IRB set out and communiacte the case for this as effectively as possible.”
Greg Thomas, Head of Communications for the IRB added: “Rugby is experiencing international growth but it is important that we don’t stand still. Olympic inclusion is an important element of our vision for the game, particularly as we seek to develop in markets as far afield as Asia, Russia, North and South America. VERO is uniquely placed to help articulate the case for Rugby’s Olympic inclusion and to advise us on what we can be doing differently to communicate the benefits of the game globally. We are delighted to be working with them.”
