Under the deal, Irish national broadcaster RTE secured the live rights for all GAA championship games, with the exception of ten games, which will be shown by free-to-air broadcaster TV3 until 2011. TV3 will transmit ten games of their choice live, exclusive of RTÉ's first choice selection of 20 games. In total, RTÉ will have rights to transmit 40 games live.
The live rights to the Allianz National Leagues and Club/Cup Championships were awarded to Irish language channel TG4 and pay-television broadcaster Setanta Sport respectively.
TG4 will have the rights to Sunday afternoon League games and Club and Colleges games, while Setanta will show floodlit games on Saturday nights and four Sunday afternoon League games. A range of highlight packages have been awarded to RTÉ, TG4, Setanta Sport and the BBC. UTV secured a 'Clips' package.
RTÉ won the exclusive live national radio broadcasting rights and Today FM secured 'score' update rights.
