According to UK press reports, BT is considering making an offer for Setanta, the Irish pay-television company that owns rights to show some live Premier League football.
The telecoms company is thought to have made a previous approach to acquire a minority stake in the company but is now reported to be considering making an offer for the entire company.
Setanta asked investment bank Goldman Sachs, which has a stake in it, to handle any inquiries about a possible sale, following an approach by an unnamed European media company.
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