SportBusiness.com

Eurosport Group expands in Central & Eastern Europe

The Eurosport Group agreed a deal with RCS & RDS, a telecoms service provider in Central & Eastern Europe, to extend distribution of Eurosport 2 within the CEE territory.

This new deal will grow the subscription figures of Eurosport 2 in CEE countries as it will now reach 5.2 million subscribers in Romania, Hungary, Czech Republic, Slovak Republic, Croatia, and Serbia.

The agreement includes distribution of Eurosport 2 in the basic package on all DIGI TV DTH platforms in the countries mentioned above, as well as DIGI cable distribution in Romania and Hungary.

Jean-Thierry Augustin, Deputy Managing Director, Distribution and Development said: "We are thrilled to announce this deal with RCS & RDS who provides the fastest growing platforms in Central & Eastern Europe. Eurosport 2 has secured a strong support of loyal viewers in these markets. Despite fierce local competition, Eurosport 2 has proven to be the ultimate "must have" entertainment channel in a vast amount of households in these markets."