The multi-media rights agreement will include management of TV and radio rights and programming, advertising, licensing video boards and signage.
Under the deal, IMG-OSN will provide $4 million upfront for capital investment in video boards and signage in a proposed new basketball arena, Autzen Stadium and the new baseball park. They will also guarantee the UO $56.22 million in cash over ten years, $2.5 million for the right to market the naming opportunity for the new baseball field, and $8.42 million for production services and infrastructure for video board and game day presentations, programs, ticket purchase and other trade.
UO Athletic Director, Pat Kilkenny, said: “The partnership between OSN and IMG College provides the university with the service and existing partnerships of a long-time local partner, combined with the strength of a national and international sales and management leader. "As we move forward with the proposed arena and baseball stadium facilities, as well as the enhancement of our football program to maintain self-sufficiency, marketing efforts are crucial for the revenue success we are committed to delivering”.
The new rights fees are more than double the existing contract.
