SportBusiness.com

KPMG signs up Mickelson

KPMG LLP, the US audit, tax and advisory firm, has signed a three-year global sponsorship agreement with Phil Mickelson, the No. 2 ranked golfer in the world.

KPMG is in competition for business with Accenture, which has employed world No. 1, Tiger Woods, as the focus of its advertising since 2003.

As part of the agreement, Mickelson will wear the KPMG logo on his headwear during all of his golf related appearances, beginning this week at the 2008 AT&T Pebble Beach National Pro-Am.

"Golf is a sport that has a worldwide following,” said Timothy Flynn, chairman and CEO of KPMG LLP. “Teaming with Phil - one of the world's top and most admired players - will bring the KPMG name additional positive recognition around the globe."

Flynn continued, “Phil commands a great deal of respect around the world and shares our dedication to giving back to the community, with a particular focus on education and improving the lives of children. And we are in good company when it comes to other companies that are associated with Phil - Rolex, Callaway and ExxonMobil."

As part of his agreement, Mickelson will appear at an agreed-upon number of KPMG-sponsored marketing events, client meetings and local office events, as well as advertising opportunities.