‘XXXX’ said it is stepping away from sponsorship to concentrate spend below the line. George Kyle, Head of Sponsorship for InBEV UK said: "We are sad to end what has been a very fruitful and successful relationship with the RFL.
“We however recognise the impact of building brands at the point of connection and will therefore be focusing our spend in this area for ‘XXXX’. We would like to thank the RFL for being great partners and wish them well in finding a replacement"
'XXXX' have been the official beer of Rugby League since 2005.
The RFL's Commercial Director Paul Kimberley said, "Whilst we are sorry to be losing 'XXXX', we wish them well with their future plans.
"Their departure means there is now a vacancy which we will look to fill in advance of this year's Rugby League World Cup. We hope to be able to confirm a replacement over the next couple of months."
