SportBusiness.com

ING and Elite Racing to sponsor Philadelphia half marathon

ING will partner sports marketing and race management group Elite Racing, Inc to become the title sponsor of the ING Philadelphia Distance Run half marathon.

The multi-year partnership includes naming rights as well as a variety of marketing, promotional, hospitality and charitable components.

Harry Stout, Head of Wealth Management Market Segments for ING, said: "We're thrilled to be teaming up with a premier organisation like Elite Racing as we broaden our commitment to the sport of running. One of ING's principle businesses is located in the Delaware Valley region, and we're looking forward to a terrific event that brings runners, spectators, employees and the community together in a positive and memorable way. As a leading provider of insurance and asset management solutions for retirement, ING sees the parallels between distance running and financial planning - it's about starting small, setting goals and staying committed for the long-run”.

The 31st ING Philadelphia Distance Run will take place on Sunday, September 21, 2008. Last year over 14,000 runners, walkers and wheel-chair participants registered for the event.