Leon Vermaak, CEO of Auto & General, said the company were proud to be associated with the Lions as they embodied the key ingredients of Auto & General's success: a positive attitude, teamwork, passion, commitment, perseverance and a healthy competitive spirit. "Through this sponsorship, we can demonstrate our commitment to supporting South African sport," he said.
The deal, which was brokered by South African media group Primedia and sports agency Megapro, will also include performance clauses and incentive bonuses for players.
