The appointment follows a comprehensive review of Pindar’s sports marketing initiatives, and a decision to concentrate its sponsorship activity within sailing, the company said.
Team Pindar has already established a reputation within the sport, including the sponsorship of current World Match Racing Champion, Ian Williams and record-breaking solo yachtsman, Brian Thompson who will this year compete in both the Artemis Transat and the Vendée Globe.
Pindar said its sailing activities will centre on its association with leading international charity, Earthwatch. Team Pindar Earthwatch will ‘generate high visibility brand awareness and help raise funds for Earthwatch’s growing number of Ocean Sustainability programmes,’ the company said.
Commenting on the marketing strategy Andrew Pindar, chairman of the Pindar Group, added: “The business has come a long way since our first sailing involvement in 1980, when we sponsored the North Sea Race. Our Earthwatch partnership and the appointment of Performance PR marks a new and exciting chapter in our sporting story.”
Performance PR will begin work on the account this month.
