The deals, brokered by the Fast Track agency, add to the previously announced tie ups with the Manchester Evening News, Kelloggs, Pure, GMG Radio, Serco plc and Northern Rail.
Under the deals, The Trafford Centre becomes the Official Shopping Centre to the FINA World Swimming Championships 2008, Manchester Airport becomes a key corporate supporter of the event and United Utilities, will provide more than 2 million litres of water for the two championship pools that will be built in the MEN Arena.
Fast Track is also in talks to fill the remaining commercial opportunities, particularly the only two available at national partner level.
Marc Hope, director of Rights Marketing at Fast Track, said. I'm pleased to welcome the Trafford Centre, Manchester Airport and United Utilities to the growing sponsor family. We are focusing now on sourcing two national sponsors who will benefit from extensive television branding and tailored involvement in the legacy and volunteer programmes. There is still time to become involved in the UK’s biggest swimming event since the 1948 Olympics to make the most of their company’s involvement in the build up to Beijing 2008 and London 2012.”
