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BT lines up London 2012 sponsorship

UK telecommunications company BT is set to become the official telecoms partner of the London 2012 Olympic Games, according to UK press sources.

The Evening Standard reported that the company is in exclusive talks with London Organising Committee (LOCOG) marketing chiefs over a deal, which is thought to be worth around £80 million

Negotiations with LOCOG have reportedly lasted more than two years due to the complicated nature of the cash and in-kind telecoms partnership deal.

A spokesman for BT said: " Becoming an official sponsor is something we are interested in but any sponsorship undertaking on this scale includes a multitude of commercial considerations which need to be looked at in a lot of detail."

BT was involved in London’s bid to host the 2012 Olympics and had already committed to underwriting the costs of a fibre-optic network installation in the Olympic Village.