Under the deal, which covers all 35 NASCAR Nationwide Series events in 2008, CitiFinancial will pilot the CitiFinancial Ford and display its logo on the car's quarter-panels and hood.
President and CEO of CitiFinancial North America, Mary McDowell, said: "We are thrilled to expand and enhance our incredibly successful presence in NASCAR. Our customers and employees are huge fans of this great sport, and we could not be happier teaming up with Roush Fenway Racing and its tremendously talented roster of drivers. By partnering with this exceptional organization, we can support our brand through one of the most exciting and popular sports in the world. We look forward to a great 2008 season”.
