Media Corp will develop Sport.co.uk during the first quarter of 2008 with the aim of it becoming a worldwide provider of comprehensive sports statistics and information. All facts and figures on matches, athletes, teams, results, competitions, tournaments, stadiums and sponsors will be provided in what eventually aims to be one of the world's largest sports information websites. It acquired the name and website for a a cash consideration of £135,000.
Sport.co.uk will also cover historical results, articles, biographies, actual statistics and sports-related material such as photos, news, calendars and memorabilia on a wide range of sports.
Justin Drummond, Chief Executive of Media Corporation plc, said: “The value of a top-tier domain name combined with a profitable advertising-driven business model was recently illustrated by the Group’s successful sale of Casino.co.uk for up to £3.625 million. We are aiming to replicate this success with Sport.co.uk as we continue to increase the scale and diversity of the Group’s Web Publishing business”.
