Tennis is the third most popular sport with gamblers after horse racing and football according to Betfair, the internet betting exchange.
At a seminar on Integrity in Sport, David O'Reilly, Betfair's general counsel, said betting on tennis was particularly popular in central and eastern Europe, a region in which there has traditionally been no culture of sports gambling.
"The key factors are technology and television," O'Reilly said. "It's truly global. Tennis betting is the third most important after horse racing and soccer".
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