Under the deal, ING will provide extensive branding for all trackside, track entrance, ticketing and products produced by the circuit for the grand prix. The race will be the third to be added to the Renault F1 title sponsor's portfolio.
Isabelle M. Conner, Group head of Marketing at ING, said: “Central and Eastern Europe is a vital market for ING, and one that is passionate about F1. Hungary is the only grand prix in Central and Eastern Europe, and it's vital that we successfully use the grand prix to continue to build ING's brand in the region. It was a clear decision to take the title sponsorship for the Hungarian Grand Prix”.
