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KPN bids for Dutch Football Rights

Dutch telecommunications group KPN said it has bid for the TV rights for the Dutch football league.

KPN said: “We are one of the bidders”, but refused to divulge further details until bidding was complete.

The group has traditionally steered clear of exclusive content deals, but broadcasts live games from the Dutch league on its digital terrestrial TV network Digitenne under a deal with Tele2.

The Dutch football federation invited interested parties to bid by Thursday for the Dutch TV and radio rights for three to five seasons starting with the 2008-09 season. The rights were been divided into several packages which could be bid for jointly or separately.

According to Dutch media reports cable company Zesko Holding made a €100 million offer.