Turner Sports and the National Basketball Association are set to announce that Turner will manage the NBA's digital properties, including the 24-hour cable channel NBA TV.
Under the deal, the NBA would still own the properties, but hand over the day-to-day operations to Turner Sports.
NBA TV, launched online in 1999 and became a fully fledged cable channel in 2003 and has about 12 million subscribers.
Turner has been a NBA television partner for 20 years and runs digital properties NASCAR.com and PGAtour.com. During the summer, it signed an eight-year deal with the NBA for TV and digital media rights.
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