German Bundesliga club Hertha Berlin extended its partnership with marketing company Sportfive in a deal reported to be worth €25 million over four years, from 2014 to 2018.
Sporting director Dieter Hoeneß said “This opens up both short and long-term opportunities for us that we haven't had in recent times. It's an enormous relief and there is no down side - this deal is good for all concerned".
Hoeneß said that sixty per cent of the new income would be used to relieve the club's debt burden, leaving only around €10 million for transfers and salaries.
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