It is the first ever multi-year marketing partnership deal that Kia Motors America has entered into with any sports league.
Under the deal, Kia Motors will present a new series of on-court performance awards that include four of the NBA's most prestigious year-end honours. The awards, which include the Most Valuable Player Award, Defensive Player of the Year, Sixth Man Award, and Most Improved Player, will be grouped together into a single series called "The NBA Performance Awards Presented by Kia."
"Our partnership with Kia is a natural fit given their youthful, dynamic and energetic brand," said NBA Commissioner David Stern. "This partnership will link Kia to some of the greatest performances in NBA history and will recognise the players who set the standards for excellence in our game."
Kia will also conduct promotions around the NBA Playoffs, The Finals, and the NBA Draft.
The deal was negotiated on behalf of Kia Motors America by IMG. Kia also has partnerships with 16 NBA teams.
