Thomas Cook Sport already has a strong involvement with football and has sponsorship agreements with several Premiership clubs including Manchester City, Arsenal, Liverpool, Spurs and Chelsea as well as Rangers and Celtic in Scotland.
The company also has a strong association with cricket through the PCA and Rugby Union through some of the Premiership teams and has just been appointed as an official licensed operator for the British and Irish Lions. The company is also heavily involved in tennis, golf, motor racing, horse racing and boxing.
Thomas Cook Sport Managing Director, Danny Talbot said: “We were extremely impressed with brandRapport’s knowledge of the marketplace and with their ability to immediately understand the key objectives and to identify the major challenges”.
brandRapport Director, Nigel Currie said: “This is a wonderful appointment for the agency to be working in such an exciting and developing sector of the sports marketing industry. It is an outstanding opportunity for us to work with such a well known and respected brand within the sports travel market”.
