SportBusiness.com

brandRapport appointed by Betfair

UK sponsorship agency brandRapport has been appointed by the online betting exchange Betfair to implement their Cash for Clubs initiative – a community sport initiative developed by both parties.

Cash for Clubs has been developed to raise funds for community sports clubs throughout the UK. Clubs will have the opportunity to apply for funds through the ‘Big Cash Giveaway’ and Betfair’s own community ‘Refer and Earn’ scheme.

“We were extremely impressed with brandRapport’s knowledge of the marketplace and with their ability to immediately understand the key objectives and to identify the major challenges to both Betfair and community sport, “said Betfair Corporate Affairs Executive, Georgina Hard.

Betfair is also a supporter of SportsAid, the charity helping the next generation of young British talent to succeed.